Exhibitions in Asia are one of the fastest growing marketing methods with the unique advantage of placing exhibitors in direct contact with their market. Other marketing options often lack the proactive power of exhibitions. Only exhibitions offer face to face contact with thousands of qualified prospective buyers at one location in a concentrated period of time.
A study of the Asia Exhibition industry reveals some impressive statistics.
If you are currently considering your marketing mix, or want to know more about the power of exhibition marketing, contact EGC and speak to one of our consultants on the benefits of exhibiting in an industry specific event relevant to your business.
The key to ensuring success with exhibitions is in the pre-show planning, effective participation and follow-up after the exhibition. By adopting a simple formula, anyone can improve their exhibition results.Whilst it is true that exhibitions are the most effective direct marketing medium.
There are around 800 exhibitions taking place throughout Asia each year involving an estimated 88,300 exhibiting companies. The challenge is to ensure the right companies exhibit in the right exhibitions.
In order to conduct the selection process you must establish goals. Possible goals include:
When you book space in an exhibition you are not really buying floor space, you are buying an audience. You must ensure that you choose to exhibit in a show that attracts the type of audience that will purchase your products or services. The reputation of the exhibition and the organiser are also key elements in your decision to exhibit.